For Immediate Release
3 DAY BLINDS REMODELS ITS BUSINESS
AS IT CELEBRATES 30TH ANNIVERSARY
SEPTEMBER 8, 2008 – Anaheim, Calif. – 30 years ago, 3 Day Blinds broke the mold and proved that high quality blinds could be custom-produced and shipped to customers in 3 days. Today, 3 Day Blinds announced that it is reinventing the window treatments category yet again with a new customer-centric business model and brand positioning campaign that is rolling out successfully as the company celebrates its 30th anniversary.
Over the last year, the 3 Day Blinds management team has begun executing a plan to revitalize 3 Day Blinds and deliver on the new brand promise: To guarantee that every customer receives a personal, professional, hassle-free, custom and consultative experience. Based on customer feedback, the company is focusing in on a high-touch approach that has 3 Day Blinds Design Consultants in customers’ homes– helping them to make the best possible window covering decisions. To date, 3 Day Blinds has trained more than 250 design consultants to deliver the 3 Day Blinds experience that its customers expect, and plans to add 800 more design consultants in 30 DMAs by 2011.
“We’re extraordinarily proud of delivering an exceptional customer experience – and the feedback has been phenomenal,” said Michael Bush, the chief executive officer of 3 Day Blinds, who was brought on to drive the business by investors Texas Pacific Group and Rosewood Capital. “Now we’re reaching out to customers with new marketing to tell them they can count on 3 Day Blinds to provide a timely high-value experience that includes high-quality, outstanding products, exceptional value, and high-touch personalized customer service.”
Communicating the Promise
The company also unveiled a new brand campaign designed to communicate the 3 Day Blinds promise directly to consumers. The campaign which includes direct response TV and print advertising, local Internet, direct mail and public relations will reinforce 3 Day Blinds’ personalized experience, highlighting the importance of the window treatments to the customer’s experience with their homes.
“We really see this campaign as an opportunity to finally take credit for a lot of things we’ve been doing very well as a company,” said Phil Mettra, vice president of marketing for 3 Day Blinds. “We are reaching out directly to our customers and telling them – hey, we’ve got the best product and service for you. And better yet, we’re going to bring our high touch, hassle-free experience right to your home. With 3 Day Blinds, it’s all about the experience.”
One of 3 Day Blinds’ greatest advantages is it is a vertically integrated company – which means that the company controls the customer experience from product selection, professional measuring, custom production, delivery and installation. So if there’s ever a challenge, their customers can rely on 3 Day Blinds to solve it, quickly.
Delivering the Goods
3 Day Blinds is also being aggressive about product development. Under the leadership of Karin Miller, an experienced designer and merchant who recently joined the company as vice president of merchandising and product development. 3 Day Blinds is in the process of updating all of their product lines with new features, materials and colors. They are also adding new products with partners such as Disney, Nickelodeon, NBA, MLB, Marvel, Star Wars and Collegiate Sports.
“We really believe that custom window coverings can enhance the home environment,” said Karin Miller. “In the months ahead we’ll roll out new product innovations that will excite our customers and put their minds at ease, since the products, as always, will come with the 3 Day Blinds guarantee.”
Poised for Growth
In addition to sales, marketing and product initiatives, 3 Day Blinds over the last year has strengthened its management team with a mix of energized legacy talent and new talent in areas where it’s necessary to ensure focus on the customer, superior manufacturing and developing quality products. Led by CEO and brand-building specialist Michael Bush, the management team includes: Tony White, chief operating officer; Phil Mettra, vice president of marketing; Karin Miller, vice president of merchandising and product development; Tikie Holewski, senior vice president of human resources; Frank Gutierrez, senior vice president of manufacturing and supply chain; Opal Ferraro, chief financial officer and Scott Mendez, regional vice president of sales overseeing 250 design consultants.
This team was tasked with implementing a revitalization plan for 3 Day Blinds that would poise the company for measured growth in keeping with consumer demand.
About 3 Day Blinds:
Founded in 1978, 3 Day Blinds proved that custom blinds could be made and shipped in 3 days instead of 10 weeks. 30 years later, products ordered today are made the very next day in company owned manufacturing facilities in Anaheim, California and Ensenada, Mexico, and then shipped to arrive on the third day. 3 Day Blinds continues to deliver on their promise: To guarantee that every customer receives a personal, professional, hassle-free, custom and consultative experience - while offering an impressive selection, true value and timeless beauty. The company supports over 250 design consultants in 15 states along with fulfilling online internet orders throughout the United States.
MEDIA CONTACT:
Britta Franson
Weber Shandwick
bfranson@webershandwick.com
(310) 854-8249
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